Upper Street Events Acquires Escape Events
14 December 2016
Upper Street Events has today announced the acquisition of Escape Events, bringing the Adventure Travel Show, three Cruise Shows and the Olympia Historic Automobile Fair into the Upper Street Events portfolio.
These shows join Upper Street’s strong lineup of quality consumer events which include Country Living, Language Show, London Art Fair and the Cycle Show. The Upper Street portfolio now encompasses 25 consumer shows and one trade event.
Escape Events, which was founded fifteen years ago, is based in Kent and has seven employees.
Upper Street is backed by the mid-market private equity firm Livingbridge which invested in the company in 2014 as part of a management buyout. This acquisition is the first for Upper Street who has launched four new shows this year.
Managing Director of Upper Street Events, Paul Byrom, commented:
‘We are delighted to welcome the Escape Events business and its team into Upper Street Events. We share similar values, culture and a clear focus on delivering best in class passion-led events. The Escape events have a loyal and very well targeted visitor base and strong support from the market place. There is also excellent opportunity to utilise the Upper Street database and marketing platform to extend the reach of the shows and enhance return on exhibitors’ investment. By attracting a mix of well-informed and knowledgeable, returning and new visitors, we can create even more vibrant and successful events, and we look forward to accelerating their growth.’
Martin Anslow, Managing Director of Escape Events commented:
‘After developing these events over 8 years we wanted to ensure they continue to flourish. I think the “fit” with Upper Street is an excellent one, and provides a springboard for new thinking and further growth. Upper Street and Escape Events both share a passion to present high quality consumer events which “go the extra mile” and deliver real value for exhibitors and visitors and I am excited to be working with them into the future.’
Bevan Duncan at Livingbridge commented:
“This is a great addition to Upper Street Events with Escape Events perfectly complementing the business. This acquisition adds another string to Upper Street Events’ bow, allowing it to launch new shows and expand its delivery of premium events. Upper Street Events has an exciting future and we look forward to helping the business grow both organically and through further acquisitions.”