Living Bridge Invest in Upper Street Events
04 December 2014
Upper Street Events Ltd, today announces a management buyout. The senior team of Paul Byrom (Managing Director), Isobel Dennis and Daniel Holmes are delighted to be working with private equity company Living Bridge who have supported them in purchasing the majority shareholding from its current owners, the Morris family, for an undisclosed sum.
Currently organising 17 very successful and well known premium shows across the UK and Ireland, this new investment by Living Bridge will support the team in continuing to develop existing shows, launch new event concepts, deliver even more creative and current content that will engage audiences, exhibitors and brands alike.
Commenting, Paul Byrom, Managing Director, USE Ltd said, “The Morris family along with their CEO, Dominic Jones, have been incredibly supportive in the development of Upper Street Events. Their investment in the company and support of our growth strategy has been essential to our success. I am therefore delighted to have been able to find such a good cultural match with our new investors and am excited by the scale of events media business we can now develop with Living Bridge and our new Chairman Phil Soar.”
“We have been extremely impressed by the team,” says Matt Upton of Living Bridge and now Board member of USE, “in particular their real focus and insight into how to engage with their audiences. Their grasp of current trends and innovations across all their event sectors provides a great foundation to develop the existing portfolio and introduce new concepts. B2C events are forming an important part of the marketing mix for brands, providing face to face contact with relevant consumers in what is otherwise an increasingly remote digital relationship.”
“It is of course a sad moment to say goodbye to the Upper Street Events team whom we have worked closely with and who have been part of the Business Design Centre’s history for over 26 years,” said Dominic Jones, Chief Executive, Business Design Centre Group and a Director/Shareholder of USE Ltd, “it however seemed a very natural progression to see the team find a new investor who are excited to take the Company through the next stages of its life. However, as we’ve always done, Upper Street and their shows at the BDC will continue to receive first class service and we look forward to welcoming them back to the venue in 2015.”
Upper Street Events is passionate about delivering excellent events which provide the very best platforms for bringing like-minded people together for business and pleasure. With two launch shows about to be announced as well as a carefully selected acquisition list the business is in a very positive position to grow.