Language Show Live Celebrates 25 years of language promotion


24 October 2013

Language Show Live is pleased to report on a hugely successful 25th edition, having delivered three days of live seminars, language classes, talks, demonstrations, cultural performances and a high-profile European Commission conference.

Total show attendance was almost 9,000 people, which included a 7% increase in teachers by comparison with the 2012 show. The event, which promotes and celebrates all languages, encompasses a visitor audience of teachers, linguists, interpreters, translators, language learners and enthusiasts.

David Stratten, UK manager from exhibitor and sponsor Don Quijote commented “there is a great mix of people at Language Show Live – genuine and serious-minded language enthusiasts as well as lots of teachers. It’s an opportunity for our customers to meet us face to face and we also find that we meet a lot of new customers. The show is first class!”

Within its dedicated conference centre on the third floor, the new Language Show venue also played host to the European Commission, who held their exclusive one day conference entitled ‘No island is an island’ on Friday 18 October.

The conference focused on the social, economic and political significance of languages in Britain and was attended by large UK business recruiters, SMEs, education specialists, UK politicians and EU Commissioner Androulla Vassiliou.

Kristina Cunningham, head of sector for the European Commission Directorate General for Education and Culture commented that “there is a lot happening in the UK right now in order to reverse the negative trend in language teaching and learning. Grass root initiatives and recent political decisions are creating some positive synergies. By participating on a large scale in Language Show Live this year we wanted to show our support and demonstrate how Europe can help people improve their language competences. We feel that it has been very much worth our while.”

She continued “Language Show Live was well prepared and organised. The atmosphere was great, with equal parts of passion and professionalism demonstrated during many fruitful meetings. It was an excellent experience all round.”

On the main exhibition show floor, more than 120 exhibitors displayed the very latest in language products to visitors looking for ideas to take back to the classroom or workplace. The exhibition was complimented by a range of free to attend presentation areas and three supremely popular seminar streams focusing on languages in action, modern foreign languages and TEFL.

Visitors to the show also had the opportunity to learn new languages and develop their skills, with some 50 language classes taking place across the three days. Free ‘Language Taster’ classes ranged from Arabic to Chinese, Portugese, Turkish, Korean and Russian, as well as British Sign Language.

More intensive, three hour ‘Language Plus’ classes also gave visitors the opportunity to gain a more comprehensive insight into their chosen language.
John Rolfe, schools marketing manager from show sponsor British Council commented “it’s been wonderful! It’s increasingly important for people to understand the importance of learning and speaking languages and Language Show Live encourages exactly this. Long may it continue! The British Council will be back in 2014.”

The show saw added investment this year from the injection of technology, courtesy of new technology partner Genee World. Visitors were invited to experience the impact that technology will have on language learning in the future, within brand new ‘Classroom of the Future’ feature area.Commenting on the event, Matthew Limb, marketing manager of Genee World said “the huge number of visitors at Language Show Live makes this a very important branding exercise for us. It’s important for us to have a big presence at a show like this, as it allows us to fully demonstrate our technology. We have taken leads and met a broad range of visitors – ranging from teachers to parents, translators and interpreters and we’d like to do even more at the show next year!”

Show organiser Upper Street Events is looking to build on the success of this year’s event and with many exhibitors having already re-booked their stands, preparation for the 2014 show is well under way. Event director Elliot Gard commented “this event has such a long history of promoting and celebrating languages and we’re delighted to have delivered another great show that once again addresses this objective.”

Language Show Live will return to Olympia Central, London from 17-19 October 2014.

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