Upper Street Events, part of Immediate Media Company Limited (‘Immediate’ or ‘we’) are committed to protecting your personal information when you are using our digital platforms, including our websites and mobile apps. We strive to make your experience on our digital platforms enjoyable, relevant and customised to your preferences and interests. We do this by using cookies.
This policy provides the following information:
This policy may be updated from time to time to keep up with legal and/or business developments. The date of the most recent changes to each section of the policy will appear at the top of the relevant page.
INFORMATION ABOUT COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES
Web browser cookies
When you visit a website the website’s server will send your computer or mobile device a small amount of data that is stored on your web browser – a cookie! A cookie contains some anonymous information such as a unique identifier, the website name and some digits and numbers. It is used to record your online behaviour and preferences.
Different types of cookies:
Local or HTML5 storage is like a browser cookie as the data is stored in your browser. Unlike cookies, however, the storage limit is greater and data is not transferred to the website server. This allows usage and preference data (alongside the unique ID usually stored in a cookie) to be stored locally in your browser rather than on other systems and servers.
Tracking technologies: web beacons, GIFs, page tags, script
These terms describe a type of technology used on web pages and mobile apps to better understand how you interact with a website or application. Usually this is in the form of a small transparent image file or a line of code which records, for example, which web pages you visited or elements of a page you viewed, when and for how long, and whether you viewed and/or clicked on an ad. They may also be used to target advertising across our digital platforms. These tracking technologies are often used in conjunction with cookies.
In this policy, we refer to all these types of cookies and other technologies as “cookies”.
What cookies do
Cookies record your online identity and remember your online behaviour and preferences. For example, cookies may capture the following information:
Cookies are used for a variety of purposes: to keep you logged in, to remember what is in your online shopping basket, to deliver you location specific information such as news and weather, to tailor advertising to your interests, and so on. This improves your experience of a website.
We use third parties to deliver some of these services to you, who will also drop their own cookies.
ANALYTICS ON OUR WEBSITES
We use Google Analytics and other providers, to provide us with statistical information about use and traffic on our websites, mobile apps and social media platforms. These services use IP addresses and other information from cookies to tell us, for example, the number of page views, number of users, what browsers users are using, and location data of users. This statistical information allows us to understand our audiences, reach our target audiences, develop and customise our products and services, maximise compatibility for most of our users, and determine how much to charge for advertising.
For analytics, we collect and process your information on the basis of our legitimate business and operational interest.
Sometimes we may also share anonymised information with advertisers so that we can show you ads on our digital platforms that are interesting and relevant to you.
Find out more information about Google Analytics.
ADVERTISING ON OUR WEBSITES
We may show you ads on our websites and mobile apps. Cookies help to make these ads relevant and interesting to you. If you do not allow cookies, you will still see ads; just less personalised to you.
Ads on our websites are served by a number of third party providers, including Double Click (Google) and other vendors who have signed up to the IAB Transparency and Consent Framework.
These providers will drop their own cookies on our websites which allows them to deliver ads and make ads more relevant to you (e.g. if you use our websites from outside the UK, you may get ads from your local country). Cookies are also used to monitor the performance and effectiveness of the ad served. Some of our providers may use other third parties to perform this monitoring function.
Online behavioural advertising
We use behavioural advertising on our digital platforms. Online behavioural advertising (or interest-based advertising) is a way of serving ads which are more relevant to you and your interests. We do this on the basis of our legitimate business and operational interest.
We use third parties to provide these services including Permutive and Audience Project. These providers drop their own cookies to capture the information above and to create aggregated and anonymous profiles of who sees ads or who visits websites. These providers may also from time to time ask if you would like to participate in surveys on our websites, these are voluntary and can be opted out of at any time. As part of these surveys they may collect socio-demographic and interest information, which will only be used anonymously as part of a market segment. You will never be targeted specifically as an individual based on any responses.
We may then display ads which we believe people in your market segment will find relevant. We also share these anonymous segments with our advertising partners, so that they can deliver more relevant advertising on other websites. We believe this makes the advertising you see more interesting and relevant, and also helps us increase the value we get out of the website and from our advertisers. This ultimately gives us more to invest in great content on our websites for the benefit of all our users.
Find out more information about our providers including Audience Project and Permutive. You can also find out more information about online behavioural advertising, and to choose other ad preferences here.
We are part of the IAB framework, which assists us to collect, record and pass cookie consent. Many of our third party service providers are also part of the IAB framework, which means we can easily pass them your consent (if applicable). Google is not currently part of the IAB framework, and so we are not able to pass Google your consent through this framework. More information about this framework can be found here.
To record your consent, we need to drop a cookie. This is strictly necessary, and is only used for the purpose of recording your preferences.
Change your settings
Brower controls: you can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to (a) accept all cookies, (b) notify you when a cookie is issued, or (c) not receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
Mobile controls: most modern mobile devices provide advertising identifiers. You can control how these identifiers are used in the settings of your mobile device.
If you choose not to accept cookies, our websites may not function properly and certain services will not be provided to you. This may spoil your experience. Without cookies, you will still see content and advertising; it just won’t be personalised to your interests and preferences.
Please email email@example.com if you would like more information on the cookies that we use and their purposes.